LATAM Product Marketing Manager for SMB Advertising

2 semanas atrás

São Paulo, São Paulo, Brasil TikTok Tempo inteiro
About the Team

We are seeking a highly motivated and experienced Product Marketing Manager to join our LATAM SMB team at TikTok. As a key member of our team, you will be responsible for developing and executing go-to-market strategies for our SMB advertising products in LATAM.

Key Responsibilities
  • Define and execute the SMB LATAM go-to-market strategy for TikTok's ever-evolving ads products, with a focus on commerce-related performance advertising solutions.
  • Partner with cross-functional teams across the world to ensure flawless execution of this strategy.
  • Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation-based solutions.
  • Act as the voice of the market with the product; synthesize market insights and collaborate with product teams and global product marketing teams to identify solutions.
  • Analyze and summarize product gaps and pain points to recommend product enhancements.
  • Adapt regional product initiatives for SMB clients, prioritizing scale, platform-based and low-touch solutions.
  • Manage growth at scale for a range of products in the market; manage launches and implement activations to drive product adoption. Collaborate with technical and operations teams to monitor product performance.
  • Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity.
Requirements
  • BA/BS degree or above with 3 years of experience working within media/Advertising industry with product marketing responsibilities.
  • Experience working with product teams and influencing the product roadmap with advertising products.
  • Experience in the Ad tech or internet industry.
  • Knowledge and experience working in SMB marketing.
  • Experience driving end-to-end go-to-market planning and execution for advertising products.
  • Experience leveraging data to test hypotheses and drive business recommendations.
  • Experience leading and delivering complex, cross-functional projects on fast-paced timelines.
  • A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
  • Excellent communication, presentation, and analytical skills.
Preferred Qualifications
  • 5 years of experience working within a media/advertising industry with product marketing responsibilities.
  • Experience in commerce industry.
  • A commercial mindset with a history of delivering against stretch performance goals.

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