Product Marketing Transformation Leader
Há 2 dias
Alma Mental Health is seeking a seasoned Product Marketing Director to drive transformative change and achieve sustained growth. The ideal candidate will have 10+ years of experience in product marketing, with 6+ years in a leadership role.
Key Responsibilities:
- Define the vision and direction of product marketing across the full product portfolio, ensuring alignment with long-term growth objectives, market expansion goals, and company strategy.
- Lead, mentor, and scale the product marketing team, fostering a culture of impact, accountability, and continuous improvement.
- Develop and implement AI-driven strategies to enhance go-to-market approaches, content creation, and customer insights.
- Drive cross-functional alignment with leaders across Marketing, Product, Sales, Operations, and CX to champion GTM excellence and create a seamless, best-in-class customer experience.
Requirements:
- Experience in healthcare, membership-based businesses, or marketplace contexts is preferred but not required.
- Proven track record in transitioning business and teams from Sales Led Growth (SLG) to Product Led Growth (PLG), managing multi-product portfolios, and evolving pricing and packaging strategies.
- Exceptional storyteller and cross-functional influencer, distilling complex ideas into compelling narratives that inspire and align teams.
- Strong data-driven decision-making skills, leveraging market insights, performance metrics, and financial data to guide strategy and prove ROI.
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