Director of Brand Strategy and Development

2 semanas atrás

São Paulo, São Paulo, Brasil beBeeBrand Tempo inteiro R$180.000 - R$280.000

Opportunity Overview

We seek a senior brand and marketing leader to shape our brand in Brazil from the ground up.

Key Responsibilities:

  • Develop and execute a full-funnel brand and marketing strategy for Brazil, focusing on localization and cultural relevance.
  • Define our brand positioning, visual identity, tone of voice, and creative guidelines that embed user insight and cultural relevance.
  • Lead and grow a team across brand, campaigns, CRM, social media, and product development.
  • Launch multi-channel campaigns combining ATL, BTL, digital, social, and in-app media that drive awareness, engagement, and retention.
  • Collaborate cross-functionally with Product, Ops, PR/Comms, and other teams to drive business outcomes.
  • Measure brand performance, awareness, user engagement, and retention using data-driven insights.

Requirements:

  • A seasoned brand and marketing leader (10–15+ years), ideally with experience launching or scaling consumer platforms or marketplaces in Brazil.
  • Proven track record leading brand teams, agencies, and integrated campaigns that drive business growth.
  • Comfortable in fast-paced, ambiguous, high-growth environments that require adaptability and resilience.
  • Deep understanding of the Brazilian consumer and media landscape, including cultural nuances and market trends.
  • Experience working in startups, tech, or O2O platforms is highly preferred, along with exceptional communication skills in Portuguese and English.

Location: São Paulo, Brazil

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