Luxury Culture Strategist
2 semanas atrás
We are seeking a highly skilled Luxury Culture Manager to lead our "Into Culture" strategy and execution on our luxury brands in the market. This individual will be responsible for creating and executing initiatives that connect and infiltrate our brands within various cultural verticals according to the brand positioning in the region.
The successful candidate will have a deep understanding of earned media channels, including social media, influencers, PR, and content partnerships. They will stay up-to-date with the latest trends and best practices in leveraging earned media to drive brand engagement and amplify cultural impact.
The main KPIs for this role include improving the talkability index of the brands, enhancing brand visibility and relevance, and fostering meaningful connections with the target audience.
Key responsibilities will include developing and executing the "Into Culture" strategy, cultivating relationships in cultural verticals, and measuring and optimizing performance.
This is a critical role that requires a gold standard culture expert who will disrupt our thinking, bring the outside in, anticipate trends, create our brand networks, and develop best-in-class plans to drive talkability and generate content.
Key Qualifications- 10 years of experience in Culture: Strategic Culture Marketing, Influencer Engagement, Contracting and Management, Earned Influencer & Media Relationships, Public Relations, Large-Scale Sponsorship and Partnerships, Events and Experiences, Content Production for Earned and Social-First Deployment
- Proven track record of earned talkability for brands & brand performance working with luxury brands
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