Category Marketing Manager, Amazon Moda

Há 5 dias

Sao Paulo, Brasil Amzn Servicos de Varejo do Bra Tempo inteiro

Good written and verbal English and Portuguese communication;
- Ability to operate both strategically and tactically.
- Willingness to roll up sleeves to get things done.
- Ability to analyze data quantitatively using metrics to back up assumptions and identifying opportunities.
- Experience in online merchandising, digital marketing and/or e-commerce executing customer-facing online experiences.
- High attention to detail and proven ability to manage competing priorities simultaneously.

Job summary

Amazon Moda is looking for a creative, customer-obsessed and analytical Category Marketing Manager to lead, optimize and manage demand generation initiatives. This position will focus on planning, executing and scaling onsite events, promotional campaigns and sales driven projects, working with multiple stakeholders and channels, as well as reporting results to leadership.

Key job responsibilities
- Own on-site campaigns for your categories.
- Manage day-to-day campaigns to drive sales.
- Understand customer lifestyles and segmentation and create testing plans to optimize for engagement.
- Develop and analyze performance metrics and articulate these into written narratives to drive business decisions.
- Partner across internal teams to develop and implement optimal customer experiences.
- Work with cross-functional teams on campaign calendar and execution planning
- Propose, manage and implement the online marketing and promotion plans in cooperation with other teams.
- Conduct regular quality control of our website by drawing on quantitative results.
- Drive experiments to continuously improve efficiency of marketing tactics and scale the impacts.

A day in the life
- Roll up the sleeves and execute the day-to-day campaigns to drive sales
- Propose and analyze results of on-site experience testing, communicate learnings, and use the data to drive future tests.
- Propose and implement customer experience improvements by using customer data
- Develop a thorough understanding of the industry, seasonality and global trends/events, and continually monitor the underlying technological development.
- Develop a complete understanding of the customer needs, both existing and potential, and use that knowledge to deliver site features that provide Amazon customers with an unparalleled shopping experience.
- Work with cross-functional teams, and communicate with internal and external stakeholders, while meeting tight deadlines.
- Monitor customer engagement through purchase intention metrics.
- Experienced with A/B testing and statistics;
- Experience of analytical tools e.g. Excel;
- Familiarity with traffic metrics and reporting;
- Knowledge of SQL or other database query language.

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