Professional Development Manager

Há 18 horas

Serra, Brasil Alcon Tempo inteiro

The Professional Development Manager will:

- Work collaborately with the Clinical Marketing & Education Manager and the wider Marketing team to identify opportunities for portfolios and key customer segments:

- Assist in design and implementation of professional education aligned to specific Advanced technology and key customer segments
- Follow adult learning principles and medical education best practice
- Facilitate education delivery and access by leveraging various channels and formats, included but not limited to: field visits, didactic programs - face to face and virtual, faculty-led, on demand and distance learning
- Work collaboratively with the Sales Team to identify opportunities within a defined territory
- Work collaborately with the Alcon Vision Care Franchise to leverage access to the Optometry segment and provide optimum customer experience as OneAlcon
- Manage end-to end event process for 3rd party and Alcon led events, including approvals, logistics, liaison with agencies, communication, faculty management and post-event reporting and follow-up as appropriate
- Develop and finalise educational assets and practice development tools for ophthalmologists, clinical and practice support staff and optometrists as appropriate
- Work with Ophthalmic clinic management and practice staff
- On patient identification and retention, to develop appropriate in practice tools and patient education resources
- To build awareness of current barriers to cataract surgery referral
- Engage with target referrer optometrists via education and in-practice coaching to to improve patient outcomes and referral pathway optimisation
- In conjunction with the Clinical Marketing & Education Manager, develop KOL engagement plans specific to Advanced Technologies
- Participate and contribute in special projects as directed by the Clinical Marketing & Education Manager

Minimum:

- Minimum 5 years’ experience in the optometric and/or ophthalmic industries, ideally both
- Solid understanding of the referral pathway for cataract surgery
- Practice management and business development experience in optometry and/or ophthalmology

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