External Communication Analyst

Overview:
**We Are PepsiCo**

Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

In Brazil since 1953, PepsiCo has well-known brands such as QUAKER®, TODDY®, TODDYNHO®, ELMA CHIPS®, RUFFLES®, DORITOS®, EQLIBRI, GATORADE®, KERO COCO®, H2OH®, PEPSI®, among others.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

**Know more**: PepsiCoJobs

Join PepsiCo, dare for better.

**Responsibilities**:
**The Opportunity**

This position is one of the main interfaces between PepsiCo and the company's PR and Digital agency, with the central role of developing the company's narratives (focusing on its ESG or PepsiCo Positive strategy and other key messages) and directing communication strategies, according to each audience, channels and business objectives. It will work in relationships with communication vehicles and other key stakeholders (internal and external), supporting the amplification of the company's messages, the positioning of executives and the construction and protection of the corporate brand with the press and proprietary channels.

**Your Impact**

As External Communication Analyst your functions would consist of:

- Execution public relations and corporate social media actions in order to promote the PepsiCo corporate brand and all its activities, among other key messages, through different channels: press, events and external forums, speaking opportunities, activations, partnerships, sponsorships, etc.
- Map and develop an ongoing relationship strategy with strategic stakeholders for the company, considering diverse audiences such as: journalists, influencers, opinion leaders, communities, trade associations, etc.
- Interface of communication agencies.
- Development of communication results reports.
- Development of communication plannings and schedules.
- Relationship and contract management between PepsiCo and suppliers / communication partners.
- Application of strategic insights for digital content production.
- Support in the analysis and measurement of performance KPIs for proprietary channels - Instagram, Facebook, Twitter, Website and YouTube - as well as interface with PepsiCo's media team.
- Develop and execute influencer plans for corporate brand.
- Narrative support in creating insights based on data from proprietary social media channels.
- Management and monitoring of payments and the communication budget, being an interface with the Finance area.

Qualifications:
**Who Are We Looking For?**
- Experience in a corporate communications role
- Experience in press relations and Digital communication
- Excellent interpersonal relationship
- Excellent written and oral communication
- Experience in influence marketing
- Data-driven mindset
- Intermediate English
- Basic Spanish

**What can you expect from us**:

- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financial wellness programs that will help you reach your goals in all stages of life.
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.