General Manager

At Cepheid, we are passionate about improving healthcare through faster, more accurate diagnostic tests. As a member of our team, you’ll get to make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development. Our mission drives us, every moment of every day, to develop rapid groundbreaking solutions for the world’s most complex health challenges.

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The General Manager - Latin America is responsible for the leadership, planning, developing, and oversight of all commercial activities to ensure region revenue, profit and customer satisfaction goals are met for the region. The primary responsibility is to develop and lead a team of Regional Sales Managers to achieve revenue targets while selling a premium product line in a complex selling environment. The General Manager will oversee and manage key performance metrics to include funnel management, value selling, and long-range planning. The General Manager will operate in a matrix organization, and will be responsible for leading the commercial organization, while also providing strategic leadership across the different functions to ensure the organization optimally.

**ESSENTIAL JOB RESPONSIBILITIES**:
Expected to meet or exceed plan for growth in Latin America for new and existing business accounts.
Overall performance of the commercial organization in Latin America including the responsibilities of coaching, developing, and providing ongoing feedback and guidance on professional development.
Create and executes actionable strategies for the commercial team based upon sales data analytics and market insights.
Hire, assess, coach and motivate high performing associates and commercial leaders.
Leverage people leadership capabilities by engaging and developing a high-performance team.
Understanding and utilizing key market dynamics for developing and closing sales in hospitals, labs and health systems.
Driving physician demand and adoption of new diagnostic methods.
Developing and implementing customer-specific action plans.
Negotiating contracts from single hospitals to health systems.
Developing and recruiting key opinion leaders to advocate for and speak on behalf of Cepheid.
Prospecting, recruiting and training of sales personnel.
Oversee the introduction of new testing concepts and products into market.
Collaborate with sales and FAS leadership to execute winning region-specific sales plans.
Work with Executive Leadership and Marketing to provide market insights.
Ability to travel 60% of the time.
Proactive approach to analyzing, diagnosing, and prescribing strategic business solutions to meet company sales targets.
Maintains effective collaboration and coordination of internal resources to ensure company sales targets are met.
Experience planning and driving new product launch strategies in conjunction with Product Marketing.
Provides consistent field interaction and communication to ensure company's message is clearly communicated.
Ability to connect with and coordinate between key customers and internal/external stakeholders to promote and expand business opportunities.

**TRAINING RESPONSIBILITIES**: (REQUIRED)
Complete all assigned and required training satisfactorily and on time
For people managers, ensure your associates attend and complete all required trainings satisfactorily and on time.

**MINIMUM REQUIREMENTS**:
**Education and Experience (in years)**:
Bachelor’s degree with 14+ years of experience OR
Master’s/Doctoral degree with 12+ years of experience AND
4+ years managing people

**Knowledge and skills**:
Strong track record of success in both capital equipment and reagent sales.
Expertise selling premium products.
Expertise with multi-departmental sales.
Experience with customer base within a region.
Strong oral, written communications and presentation skills.
Experience and demonstrated success selling to physicians, laboratory professionals, infection control staff and hospital administration.
Must speak Portuguese and English fluently.

**Physical requirements/abilities**: Must be able to stand for several hours. Work may involve repetitive arm/wrist motions.
Must be able to sit for long periods of time during business travel.

**PREFERRED REQUIREMENTS**: DBS Growth Tool (or similar) experience preferred

The statements in this description represent typical elements, criteria and general work performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills for this job.

As part of the Danaher family of companies, our work at Cepheid is supported by a global science and technology innovator. In addition to Danaher’s unrivaled leadership training and professional development programs, this relationship also provides expanded career opportunities across industries and brands. Together, we are united by a shared purpose: Helping Realize Life’s Potential.
When you join us, you’ll also be joining Danaher’s global organization, whe