Latam Product Marketing Manager, Smb Advertising

Responsibilities
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
As part of the SMB Growth team, this role involves close collaboration with in-market sales leadership, global product marketing, product, acquisition, retention & lifecycle, business marketing, and operations teams in a high growth environment. An ability to self-motivate, prioritize, problem solve, and be the expert for our Ads platform and ecosystem are key skills.

**Responsibilities**:

- Define the SMB LATAM go-to-market strategy for TikTok's ever-evolving ads products, with a focus on commerce-related performance advertising solutions
- Partner with a range of cross-functional teams across the world to ensure flawless execution of this strategy
- Partner with a range of cross-functional teams across the world to ensure flawless execution of this strategy.
- Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation-based solutions.
- Act as the voice of the market with the product; synthesize market insights and collaborate with product teams and global product marketing teams to identify solutions.
- Analyze and summarize product gaps and pain points to recommend product enhancements.
- Adapt regional product initiatives for SMB clients, prioritizing scale, platform-based and low-touch solutions.
- Manage growth at scale for a range of products in the market; manage launches and implement activations to drive product adoption. Collaborate with technical and operations teams to monitor product performance.
- Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity.

**Qualifications**:
**Minimum Qualifications**:

- BA/BS degree or above with 3 years of experience working within media/Advertising industry with product marketing responsibilities.
- Experience working with product teams and influencing the product roadmap with advertising products
- Experience in the Ad tech or internet industry
- Knowledge and experience working in SMB marketing
- Experience driving end-to-end go-to-market planning and execution for advertising products
- Experience leveraging data to test hypotheses and drive business recommendations
- Experience leading and delivering complex, cross-functional projects on fast-paced timelines
- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change
- Excellent communication, presentation, and analytical skills

**Preferred qualifications**:

- 5 years of experience working within a media/advertising industry with product marketing responsibilities
- Experience in commerce industry
- A commercial mindset with a history of delivering against stretch performance goals

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.