Business Development Manager

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Summary
Business Development Advertising Lead isresponsible for developing and implementing strategies to maximize revenue through advertising within a product or platform.This role involves a deep understanding of various monetization models, user behavior, and market trends, as well as strong analytical, communication, and leadership skills.

Key Responsibilities

• Develop and Execute Monetization Strategies: Craft and implement comprehensive plans to optimize revenue generation from advertising, considering factors like user experience, retention, and overall business goals.
• Analyze and Optimize Ad Performance: Continuously monitor, analyze, and optimize ad performance across various channels and platforms.This includes A/B testing, segmentation, and other techniques to improve key performance indicators (KPIs) like click-through rates, conversion rates, and revenue.
• Manage Ad Networks and Partnerships: Build and maintain relationships with ad networks, SSPs, and other partners to ensure optimal ad delivery and revenue generation.
• Identify and Explore New Monetization Opportunities: Research and evaluate new ad formats, platforms, and revenue streams to drive growth and innovation.
• Cross-Functional Collaboration: Work closely with product, engineering, marketing, and data science teams to integrate monetization features, optimize user experience, and align strategies.
• Stay Updated on Industry Trends: Continuously monitor the latest developments in ad technology, user behavior, and competitive landscape to inform strategic decisions.
• Report and Analyze Results: Prepare regular reports and presentations on ad monetization performance, providing insights and recommendations to stakeholders.

Key Skills And Requirements

• Proven Experience: Demonstrated experience in ad monetization, preferably within a relevant industry (e.g., mobile gaming, online publishing).
• Strong Analytical Skills: Ability to analyze data, identify trends, and draw actionable insights to optimize ad performance.
• Excellent Communication and Interpersonal Skills: Ability to effectively communicate with various stakeholders, including technical teams, business leaders, and external partners.
• Technical Proficiency: Familiarity with ad serving platforms, ad networks, and relevant tools for tracking and analyzing ad performance.
• Strategic Thinking: Ability to develop and implement long-term monetization strategies aligned with business goals.
• Problem-Solving Skills: Ability to identify and resolve issues related to ad delivery, performance, and user experience.

Qualifications

• Bachelor's degree in business administration, Finance or Software Development of equivalent or a related field. MBA Preferred
• Minimum 8 years of experience in business development
• Able to work in a hybrid format

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