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Category Marketing Manager, Brazil 3P
2 semanas atrás
OverviewThe Amazon Brazil 3P team is looking for a customer obsessed, creative and data-driven marketer to lead marketing initiatives.
The selected candidate will play a significant role in driving sales and creating a best-in-class customer experience by owning on-site merchandising with additional responsibilities in optimizing traffic (Search, Outbound).
This candidate will support activities of products/categories launches and promotional events.
The Category Marketing Manager will act as the point of contact for the Amazon Shopping Experience and Marketing & Traffic teams on behalf of category business, centralizing all requests and reporting results.ResponsibilitiesRoll up the sleeves and execute the day-to-day campaigns to drive product and category discoverabilityDive deep into performance and qualitative metrics to extract key insights for the business improvementPropose and analyze the results of on-site experience testing, communicate learnings upwards, and use the data to drive future optimizationHave a thorough understanding of the industry, seasonality and global trends/events, and continually monitor the underlying technological developmentBlend analytical skills and keen attention to detail to deliver high-standard resultsOwn all on-site campaigns for 3P categoriesDevelop and analyze performance metrics and articulate these into written narratives to drive business decisions and opportunitiesPartner across internal teams to develop and implement optimal customer experiencesWork with cross-functional teams on product and category launches, calendaring and execution planningConduct regular quality control of the website by drawing on quantitative resultsContinuously observe industry trends and refresh the website to reflect such trendsBuild processes to ensure smooth execution across multiple teams and continuously improve workflows to drive operational excellenceCreate experiment frameworks, analyze results, and structure scalable campaigns through A/B testingBasic QualificationsExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience using Microsoft Excel to manipulate and analyze dataExperience building, executing and scaling cross-functional programs or marketing campaigns from concept to completionExperience in professional non-internship marketingProficient in English, both written and oralPreferred QualificationsExperience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programsExperience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generationOur inclusive culture empowers Amazonians to deliver the best results for our customers.
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