Agency Pod Lead

Sales
Agency Pod Lead - Mid-Market - São Paulo
**Location**:
Sao Paulo
Employment Type:
Regular
Job Code:
A115812A
**Responsibilities**:
Team Introduction
At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more.
As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.
About the Role
**Responsibilities**:
- Identify, prioritize, and secure business opportunities;
- Drive revenue for TikTok by seeking and growing relationships across various agency teams, going beyond the media team, and being able to establish these connections with account services, creative, social, planning and data teams;
- Lead strategy and negotiation across the full spectrum of agencies including Big Six, Mega Indies, Indies, and performance-driven agencies, tailoring approaches to each segment's unique characteristics and needs;
- Lead and optimize sales processes, implementing proven methodologies and dynamics to maximize team performance and results;
- Drive product adoption aligned with TikTok's current and future offerings;
- Use a consultative approach by offering strategic media solutions to all clients, positioning TikTok as a full funnel platform;
- Create a successful strategy in leading scalable and 1:many initiatives to drive growth and agency development at scale;
- Create compelling sales propositions utilizing internal and external data for respective regions;
- Liaise with cross-functional teams on structuring and executing operational and strategic initiatives;
- Create a rhythm of the business with excellence in execution, including activities such as quota setting, forecasting, pipeline and sales metrics hygiene;
- Develop and implement best practices for client interaction, sales, and services;
- Create persuasive sales presentations using market trends and case studies;
- Ensure that our agency partners receive the highest level of sales and operational customer service;
- Lead and create strategies to develop and educate agency ecosystems towards TikTok;
- Contribute to lead and create programs for agencies that will drive long-term growth for TikTok.
**Qualifications**:
Minimum Qualifications
- Substantial experience in marketing, brand advertising, media sales, and/or online advertising experience.
Strong and deep knowledge of the agency ecosystem in Brazil and proven track record of building, developing, and leading high-performance teams;
- Proven experience managing senior sales teams, preferably in the technology sector, with demonstrated success in team development and performance optimization;
- Deep expertise in performance media and data analytics, with ability to translate insights into actionable sales strategies;
- Comprehensive understanding of the Brazilian advertising agency landscape, including Big Six, Mega Indies, and Indies agencies, with established relationships and proven ability to navigate their unique dynamics;
- Expert knowledge of social media, mobile apps, and digital and mobile marketing;
- Expertise in performance campaigns / KPIs and measure solutions with knowledge of the self-serve platform, auction, and biddable form of digital advertising buying;
- English proficiency is required because the role involves frequent communication with global teams and stakeholders across global markets.
Preferred Qualifications
- Leading and developing relationships at a regional and global level;
- Spanish proficiency is a plus because the role involves frequent communication with Latam teams and stakeholders.
Job Information
About ByteDance Brazil
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.
Why Join Us
Inspiring creativity is at the core of TikTok's mission.
Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible.
Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people.
We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Every challenge is an opportunity to learn and innovate as one team.
We're resilient and embrace challenges as they come.
By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
When we create and grow together, the possibilities are limitless.
Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platfor