Performance Marketing Manager I, Regional CRM

3 semanas atrás

Osasco, Brasil Uber Tempo inteiro
**About the Role**:
As part of our LatAm CRM team, you will play a key role by leading our Eater, Restaurant, New Verticals and Delivery-partner CRM strategies and executions. You will manage CRM campaigns as well as run A/B tests to learn and develop CRM standard methodologies.
You'll collaborate and work closely both within LatAm as well as globally with various teams and business partners from deployment specialists, operations managers, analysts, marketers to product managers and creatives to deliver the right message to the right audience at the right time
**What You'll Do**:
- Coordinate all CRM campaigns for Uber's Delivery business in LatAm
- Be the CRM channel specialist in the region.
- Partner with stakeholders in developing the regional CRM strategy.
- Run and develop the CRM calendar for Eaters, Restaurants and Delivery-partners.
- Work closely with regional business partners to ensure regular planning and prioritization of CRM campaigns within the region.
- Plan, execute and measure key regional CRM campaigns. This includes CRM channel strategy, targeting and reporting.
- Run coordinated experimentation and A/B tests that will generate the insights of tomorrow.
- Communicate and coordinate with partners regarding campaign status updates, launch confirmations, ETAs, blockers, etc.
- Develop, document and socialise CRM best practices.
**Basic Qualifications**:
- 3-5 years of solid experience in Marketing, E-Commerce or highly analytical roles.
- Proven track-record of developing strong CRM campaigns.
- Critical problem solver with creative solutions to tackle challenges and meet business requirements.
- Strong project management and communication skills that enable you to work with cross-functional stakeholders in different time zones, countries and regions.
- Confidence to develop processes that drive operational efficiency at global scale.
- Comfortable to analyze engagement data and to develop conclusions based on insights.
- Strong passion to learn and grow and takes initiative to succeed.
- Proficiency in English

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