Director Media Consumer

Há 7 dias

São Paulo, São Paulo, Brasil The Coca-Cola Company Tempo inteiro
We are accelerating our momentum as the fastest growing consumer goods company in Latin America. People are our focus when we collaborate with our diverse network of locally connected manufacturers and when we return every drop of water we use to communities and nature. For over 135 years, we have grown to become the most recognized brand in the world. Today, we have hundreds of brands that continue to grow
**Primary Location**:
Primary location: Brazil.
Other possible locations: Chile, Argentina, Bolivia, Paraguay, Uruguay.
**What You'll Do for Us**
The Media Consumer and Shopper Director will:
- Keep a **highly engaged team**, building an environment of trust, supporting them when it's needed for problem-solving and decision-taken, and developing and inspiring them to be their best.
- Lead the **evolution of media strategy**, guiding the new thinking within the media team and agency towards the marketing transformation.
- Build a **media DMI (investments) recommendation** **split by brand/initiatives and channel, **connected with brands' ABPs, with an evolved & optimized media mix, always guaranteeing a right-sized investment, never diluted, and pointing out in the case of under-funded initiatives.
- Promote audience-centric, data driven projects taking the best from **media partnerships.**
- Pursue the forefront of** media innovation,** with brave and big bets**.**
- Lead the negotiations with main media partners, **coordinating media buying with Mktg. PS (Procurement), making sure **TCCC is performing an efficient buying and receiving maximum value out of the negotiations.
- Support the Media Team for the development of South zone **connections plans **across brands/initiatives, r**ecommending allocation of activation DME **to different consumer / shopper touchpoints.
- Step-change the way we think **(and act) about connections and media** by bringing more science to the** planning** **and execution phases** (e.g. ROI, data,), evolving from a "Consumer x Shopper centric" approach to a "People centric" (onmi) approach, and leveraging the OESP philosophy.
- Ensure we have the most **effective and efficient media plans** for our brands, out-performing versus competitors in all brand program KPIs.
- ** Control media investment (real vs planned),** establishing a process with multi-area (Genpact, Agency-partner(s), Finance, Front Line, Bottlers), controlling the avoidance of redundancies, to ensure effective control in the

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