Regional Product Marketing Senior Specialist

2 semanas atrás

São Paulo, São Paulo, Brasil SAP Tempo inteiro

About the Role

SAP is seeking a Regional Product Marketing Senior Specialist to join our dedicated team in the LAC region. As a key member of our team, you will be responsible for developing regional product marketing strategy, messaging, and positioning. This role will work cross-functionally to plan and execute innovative go-to-market motions for SAP Intelligent Spend & Business Networks (ISBN) solutions, with the goal of achieving category leadership and supporting pipeline, sales, adoption, retention, and growth objectives for our market units.

Key Responsibilities

  • Translate the company's objectives, market opportunities, and portfolio of offerings into a cohesive, region-centric market strategy.
  • Align business requirements with market unit needs, understanding the fundamentals of market economics, whitespace opportunities, and global business objectives.
  • Develop an understanding of the solution portfolio and interpret it to create a differentiated value proposition and messaging, tailored to the regional audience.
  • Advocate for the customer, sharing customer feedback and sentiment from various internal and external listening channels.
  • Contribute to marketing business planning based on Line of Business (LoB) priorities, product value proposition, audience needs, and whitespace opportunities.
  • Support content localization, collaborating across marketing and customer success to create nuanced customer-facing content to drive regional customer demand from new customer acquisition through renewal.

Stakeholder Engagement

  • Manage end-to-end projects, define deliverables, and provide definitive advice and interpretation of regional situations.
  • Represent Product Marketing in Regional Marketing, Customer Success, and Product Strategy leadership forums.
  • Build strategic partnerships with key regional decision-makers in customer and partner organizations.
  • Team-first approach, open to receive and provide peer mentoring and feedback; flexible to support other projects based on business priorities.
  • Manage escalations appropriately.
  • Ensure business-critical and innovative results, navigating uncertainty.
  • Act independently and confidently make business decisions.
  • Contribute independently; resolve complex issues.
  • Provide concrete and regular project status and updates proactively.
  • Make decisions and propose solutions towards enhancing current and future plans and strategies.

Critical Skills

  • Strategic and Tactical Marketing Aptitude.
  • Storytelling.
  • Regional and industry content strategy and development.
  • Regional Product Marketing Strategy Development based on product KPI reporting and analysis.
  • Market, Industry, Competitive, and Persona Intelligence.
  • Project Management and organizational agility.
  • Influencing and multiplier.

Experience and Language Requirements

  • Bachelor's degree or equivalent required.
  • Previous related experience.
  • Project leadership (medium to large-scaled projects).
  • Data analytics and reporting: Excel and CRM knowledge.
  • Experience working on products or go-to-market strategies for LAC markets (preferred).

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