Regional Product Marketing Specialist

2 semanas atrás

São Paulo, São Paulo, Brasil SAP SE Tempo inteiro
About the Role

SAP Intelligent Spend & Business Networks (ISBN) is seeking a Regional Product Marketing Senior Specialist for the LAC region to join our dedicated team. As a key member of our marketing team, you will be responsible for developing regional product marketing strategy, messaging, and positioning. You will work cross-functionally to plan and execute innovative go-to-market motions for SAP ISBN solutions, with the goal of achieving category leadership and supporting pipeline, sales, adoption, retention, and growth objectives for their respective market units.

Key Responsibilities
  • Translate the company's objectives, market opportunities, and portfolio of offerings into a cohesive, region-centric market strategy.
  • Align business requirements to market unit needs, understanding the fundamentals of market economics, whitespace opportunities, and global business objectives.
  • Develop an understanding of the solution portfolio and interpret to create a differentiated value proposition and messaging, tailored to the regional audience.
  • Advocate for the customer, sharing customer feedback and sentiment from various internal and external listening channels.
  • Contribute to marketing business planning based on LoB priorities, product value proposition, audience needs, and whitespace opportunities.
  • Support content localization, collaborating across marketing and customer success to create nuanced customer-facing content to drive regional customer demand from new customer acquisition through renewal.
Requirements
  • Bachelor's degree or equivalent required.
  • Previous related experience.
  • Project leadership (medium to large-scaled projects).
  • Data analytics and reporting: Excel & CRM knowledge.
  • Experience working on products or go-to-market strategies for LAC markets (preferred).
About SAP

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.

Why Join SAP?

We win with inclusion. SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.

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