Customer Relationship Management Specialist
Há 6 dias
As a key player in our team, you will have a significant impact on business results and be responsible for shaping and nurturing our community, fostering meaningful partnerships and connections.
Key Responsibilities:- Create and manage automation flows in the CRM to nurture leads and retain customers
- Develop and send monthly email and SMS campaigns to drive sales and communicate the brand's calendar, new products, and offers
- Define and execute inbound marketing strategies to attract and qualify leads
- Draw up an email funnel strategy, establish a process of continuous analysis of its performance, and guarantee optimizations are always made when needed
- Analyze and segment audiences to personalize communications, offers, and best touchpoints considering their place in the funnel
- Understand the American wellness and fitness landscape and identify trends, movements, and the best formats for the email strategy
- Collaborate with the Paid Media team to optimize lead generation and guarantee top-of-funnel success, optimizing website Pop-ups, conversion Landing Pages, and overall strategies
We believe in our ability to make a significant impact in the wellness and fitness industry. The CRM Specialist plays a vital role in our strategy, focusing on optimizing the Inbound channel which is one of the biggest revenue drivers for us.
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