Strategic Marketing Director for Healthcare Innovation
Há 1 mês
Janie Health is a leading healthcare services company that offers innovative staffing and software solutions to medical practices, pharmacies, hospitals, and healthcare contact centers across the United States.
Position OverviewThe Strategic Marketing Director will play a crucial role in driving growth by developing and executing marketing strategies to increase awareness, generate leads, and support Janie's expansion. This individual will have the opportunity to take ownership of our marketing initiatives, lead strategic efforts, and make a significant impact with minimal oversight.
Key Responsibilities:- Develop and implement demand generation campaigns to optimize lead generation and improve conversion rates.
- Manage social media content and strategy across platforms, creating engaging posts and driving community engagement.
- Design, implement, and manage paid advertising campaigns (PPC, social ads, display ads) to drive traffic and generate leads.
- Increase brand recognition and awareness through strategic marketing initiatives and consistent messaging.
- Support the development and execution of a cohesive brand strategy that resonates with our target audience and differentiates Janie in the market.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in demand generation, digital marketing, or a related role.
- Proven experience with social media management, content creation, and SEO strategy.
- Strong analytical skills and the ability to interpret data to optimize campaign performance.
- Experience in the healthcare industry or staffing is a major plus.
- Opportunity to make a meaningful impact in the healthcare staffing industry.
- Collaborative and innovative work environment.
- Competitive salary ($80,000 - $110,000 per year)
- Professional growth and development opportunities.
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