Pharmaceutical Trade Strategy Lead

Há 6 dias

São Paulo, São Paulo, Brasil beBeeCustomer Tempo inteiro R$59.923 - R$84.489
Strategic Trade Marketing Manager

We are seeking a skilled professional to lead and implement innovative trade marketing strategies that optimize the patient journey in pharmacies, enhancing visibility and commercial performance of our portfolio.

  • This unique role offers the opportunity to drive strategy on Retail channel, work with innovation in HCP engagement and patient journey optimization, and deliver sustainable outcomes in a competitive market landscape.

Key Responsibilities:

  • Develop and execute point-of-sale activation programs that elevate the patient experience and drive product visibility and adherence.
  • Create and implement innovative trade marketing strategies to optimize commercial performance of our portfolio.
  • Analyze market data and consumer behavior to identify growth opportunities and develop channel-specific tactics.
  • Develop and deploy Minimum Viable Products (MVPs) for trade initiatives, allowing for fast implementation, measurement, and optimization.
  • Manage and maintain respective systems.

Cross-Functional Collaboration:

  • Collaborate with cross-functional teams to align marketing, Revenue Management, and Finance strategies, ensuring an integrated approach.
  • Partner with key account managers to develop joint business planning and customer development initiatives.

Communication & Education:

  • Develop communication materials and tools that educate pharmacists.
  • Build and maintain strong relationships with retail pharmacy partners.

Performance Management:

  • Track and analyze KPIs of initiatives, implementing strategic adjustments to maximize results with customers.
  • Ensure discount optimization while enhancing performance.

To succeed in this position, candidates must demonstrate:

  • Proven Commercial or Trade Marketing background with experience in pharmaceutical or healthcare industry.
  • Strong analytical skills with advanced proficiency in Excel, Power BI, and PowerPoint.
  • Demonstrated ability to develop and execute successful point-of-sale marketing strategies.
  • Experience in analyzing market data and consumer behavior to drive business decisions.

Bilingual proficiency in English is mandatory.

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