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Ecommerce Sales Regional Lead

Há 1 mês

São Paulo, Brasil Tupperware Tempo inteiro

ABOUT TUPPERWARE:

Founded in 1946, Tupperware's signature container created the modern food storage category that revolutionized the way the world stores, serves and prepares food. Today, we continue to innovate for the benefit of people and our planet by designing innovative, functional and environmentally responsible products that people love and trust.

Position Objective:

  • The Ecommerce Sales Regional Lead will be responsible for developing Tupperware sales and the overall brand performance on ecommerce channels for Brazil, Mexico and Argentina.
  • Lead business development and operational planning ensuring the E2E optimization, efficiency and profitability on Marketplaces, Own Stores, e-Retailers, etc.
  • He/She will lead the Ecommerce sales team and is responsible to deliver both sales and consumer satisfaction targets, and drives the day-to-day operations according to the strategy aligned with regional and market leaders.
  • The daily functions of this role will be focused on driving ecommerce sales operations to ensure achieving the KPI´s targets. Create and execute ecommerce annual plan for each ecommerce channel. Improve go to market capabilities. Align with internal teams the whole commercial execution Product, Price, Promotion, Placement, POS execution, etc.
  • The leader will play a key role in on expanding ecommerce business across Latam.

KPIs:

Success in this role is defined by creating profitable growth through ecommerce channels.

The primary KPIs to manage are:

  • Ecommerce Revenue
  • Ecommerce Profit
  • ROAS
  • Traffic Generation: organic and paid

The Manager will collaborate on building the capabilities to leverage the best tools available in the marketplaces to drive profitable growth.

Key Responsibilities:

  • Lead the ecommerce sales and operations team to execute ecommerce growth plans and achieve sales and profit targets.
  • Partnership with Ecommerce Content lead, Ecommerce Performance lead, Marketing, Merchandising and others to create the integrated ecommerce growth plan for the region and ensure the execution.
  • Partnership with the Ecommerce Content & SEO lead to maximize the impact of content execution and SEO to deliver the best CX for our shoppers and drive sales growth.
  • Partnership with the Ecommerce performance lead to maximize the sales impact and profit of performance initiatives, either organic or paid.
  • Partnership with Digital marketing team to improve the performance and CX of digital initiatives with call to action to ecommerce.
  • Work closely with the Digital Ecommerce Director to ensure the deployment of digital commerce strategy across the region.
  • Actively participates on building new ecommerce business capabilities to leverage and maximize our competitive advantage. Fuel forward-thinking and always be looking to drive growth to business
  • Ensures the Ecommerce sales team is constantly evolving to meet business needs and business opportunities.
  • Provide clear direction to the team to ensure that smart risks are being taken and that financial targets are met
  • Build relationships with external ecommerce key players to ensure the collaboration needed to growth our business, capturing market opportunities.
  • Build relationships and collaboration with internal commercial leaders, and key stakeholders.
  • Develop a compelling, unified, end-to-end consumer experience which enhances the brand positioning while increasing ecommerce performance.
  • Partner with Marketing and Branding to ensure branding and brand message is consistent in all digital implementation.
  • Anticipate future requirements, trends, and changes and collaborate with technology groups to drive innovation and customer satisfaction
  • Stay abreast of changing technologies and work closely with all IT disciplines to ensure timely and appropriate adoption of new technologies and business solutions
  • Other projects and responsibilities as required.

Mandatory Requirements:

  • Minimum 5+ years of experience leading E-commerce sales and operations, familiar with Brazilian market.
  • At least 3 years of related experience managing sales with marketplaces such as “Amazon” and “Mercado Livre”. 1P, 3P, etc.
  • Proven track record overseeing and implementing successful ecommerce growth plans.
  • Bachelor’s degree required; Marketing, Comms or related.
  • English and Portuguese Fluency.
  • Industry Background. Ideally candidates coming from CPG companies or they can also be currently working at Amazon or Mercado Libre.

Desired Requirements

  • Previous experience leading teams
  • Strong understanding of ecommerce P&L and RGM.
  • Previous experience leading the ecommerce sales team for other countries in Latam.
  • The perfect candidate will have experience managing both the amazon and Mercado Libre.
  • Excellent analytical and problem-solving skills
  • Excellent organizational skills; high level of accuracy and detail orientation (strong tactical execution).
  • Flexibility; demonstrated ability to handle a high volume of work and manage multiple priorities simultaneously; ability to meet deadlines
  • Innovative; high level of creativity and resourcefulness.
  • Availability to Travel.

Knowledge and Skills

  • Entrepreneurial attitude and familiarity with the strategies and tactics needed to develop and grow new ecommerce opportunities across Latam.
  • Management and leadership experience in Ecommerce and digital business for CPG products.
  • A proven ability to build and lead successful sales teams.
  • Committed to continuous improvement in managing all aspects of the business.
  • Leadership and management skills with a proven track record of delegating and directing to meet and exceed results.
  • Demonstrated ability to take initiative be proactive in identifying issues and recommending solutions.
  • Skilled in data analysis and obtain valuable insights from market and sales data.
  • Good communication skills, able to communicate effectively with internal team and partners.
  • Ability to work with different teams and drive performance improvement.
  • Strong time management skills; ability to organize, prioritize and manage multiple projects with multi goals and objectives.
  • Ability to identify areas of opportunity, develop a plan of action to improve, implement and evaluate the plan effectively.
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