Campaign Marketing Manager

Zendesk is seeking a Campaign Marketing Manager, expert in demand generation through Integrated Marketing Campaigns. This role focuses on supporting regional campaigns to drive pipeline and create both new and expansion business across Latin American countries for our key segments. The manager will work closely with the global campaigns team to adapt and enhance global campaigns for the region, ensuring alignment with local market needs and demand generation goals. This is an individual contributor role with support from other team members. The manager will be based in São Paulo, Brazil, and will report to the LATAM Campaign Marketing Director, based in the same city.

Roles & Responsibilities

• Campaign Development & Execution
  • Develop, adapt, and execute comprehensive marketing campaign strategies to enhance brand presence, drive customer engagement, and generate leads in the LATAM region.
  • Implement regional marketing campaigns in alignment with global strategies and local market requirements.
  • Ensure timely delivery of campaigns within budget and scope, enhancing the impact of global campaigns in the LATAM region.
• Multi-Touch Approach
  • Employ a multi-touch approach, integrating channels such as email, webinars, search and display, social media, PR, content, in-product messaging, direct mail, and e-gifts.
  • Provide relevant content at each step of the customer journey, with the support of the creation of e-books, infographics, vídeos, etc.
  • Content curation for in-person and online events.
• Collaboration & Communication
  • Work closely with stakeholders across marketing & sales teams to support lead generation, MQLs, pipeline, and bookings in the LATAM region.
  • Foster strong relationships with regional stakeholders, partners, and the sales team to ensure marketing efforts support sales goals.
  • Cross-collaborate with global campaigns teams and regional marketing teams.
• Performance Analysis & Reporting
  • Monitor and analyze campaign performance metrics to measure effectiveness and ROMI.
  • Prepare and present detailed reports with insights and recommendations for optimization.
  • Use data-driven approaches to continually improve campaign performance, focusing on demand generation.
• Budget Management
  • Assist in developing and managing the regional marketing budget.
  • Track and manage campaign expenditures to ensure cost efficiency and maximize ROMI.
• Additional Responsibilities
  • Cross-support marketing initiatives, such as event audience acquisition, digital customer journeys, campaigns for lead follow-up, direct mail, 3rd party channel campaigns, partner marketing, event execution, etc.
  • Localization review and adaptation of global campaigns.

Qualifications

• Data-driven and fast learner.
• Experience with marketing funnel management and pipeline generation accountability.
• Over 5 years of experience in integrated marketing campaigns.
• Excellent writing skills, content creation, and event agenda curation.
• Enjoy working cross-functionally with local and global teams.
• Ability to manage multiple projects with multiple stakeholders.
• Comfortable with constant changes and adaptable to new scenarios in a fast-paced, growing company.
• Strong strategic thinking and analytical abilities.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and collaboratively.
• University Degree & Post-Graduation.
• Fluency in English is mandatory.

Also Preferred

• Tools: Eloqua/Marketo, Salesforce, Tableau, Data Studio, Google Sheets, Outreach, On-24, and other email and webinar platforms.
• Image Editing Tools: Photoshop, Illustrator, etc. Video editing is a plus.
• Previous experience in a SAAS company in the LATAM region.
• *Native or fluent in Spanish is a significant plus.*

Where We Work
Zendesk is not your average tech company. We have all the stuff you'd expect - competitive pay, benefits, appealing offices, snacks, and more. We also have a culture deeply dedicated to enabling conversations and providing appreciative support. We help our staff keep work-life balance, from flexible hours to remote work, to the most dynamic parental leave plans on the market. Our Social Impact team is actively engaged in our community and enables us to invest thousands of hours with local community groups each year. We invest in diversity and inclusion so that our team reflects the diversity of the world around us. We have a whole crew dedicated to ensuring our workplace experience is top notch and welcoming for all.

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.

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